Braun: Designed to Keep is a book worth holding onto

Book ReviewA century of design — with and without Dieter Rams — giving credit where credit is due.

By Thomas Ricker, a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for almost 20 years.

Photography by Amelia Holowaty Krales

Every object made by humans has a story to tell. There’s the story of the people who made it, of the materials chosen, and the creative motivation. Only when you understand the story do you understand an object’s meaning. Or so says Dieter Rams, who headed up product design at Braun from 1961 to 1995.

Braun: Designed to

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