Five years ago, investors wouldn’t return Nazim Salur’s calls. Now his company, Getir, is the biggest rapid grocery delivery company in Europe. After the Turkish startup acquired its German rival Gorillas last month, the company was valued at $8.8 billion.
Getir first expanded into Europe via London in 2021, when a post-pandemic gold rush for instant groceries was in full swing. Investors were convinced that lockdown habits would stick and consumers would continue to demand grocery deliveries direct to their homes. Since 2020, investors have flooded the global sector with more than $5 billion in funding. Those billions funded the dramatic expansion of an industry promising a new era of ultimate convenience:
→ Continue reading at WIRED
