SXSW may be the only film festival where the quintessential movies that play there aren’t just defining — they’re practically a genre. Here are some of the qualities of what has come to be seen as the classic SXSW film. It is violent. It is funny. It is aggressive. It involves murder and mayhem executed in flamboyantly nonchalant ways. It is on some level an action ride, though a ride with attitude. It’s smart about being debauched, and flippantly ironic about being smart. That’s what gives it the hip factor that’s the key to the SXSW secret sauce.
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