A recent study by the National Research Group found that 49 percent of people who have used AI for travel planning, such as Booking.com’s long-standing online chatbot service, find the tool very useful. However, the study also showed that a significant number of travelers still harbor apprehensions about using such services.
Security concerns and lack of trust are at the root of many worries. If AI were to help tourists plan vacations, 81% of them would want to double-check all information provided, and an equal number would be reluctant to give AI access to information about their children.
In addition, 77 percent of tourists are unwilling to give an
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