X has named a new head of safety nearly a year after the last executive in the position resigned. The company said Tuesday that it had promoted Kylie McRoberts to Head of Safety and hired Yale Cohen as Head of Brand Safety and Advertiser Solutions.
The two will have the unenviable task of leading X’s safety efforts, including its attempts to reassure advertisers that the platform doesn’t monetize hate speech or terrorist content. The company said earlier this year it planned to hire 100
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