On Friday, people around the web noticed a new addition to their Instagram: Meta AI, the company’s general-purpose, AI-powered chatbot that can answer questions, write poetry and generate images with a simple text prompt. The move isn’t surprising. Meta revealed Meta AI in September 2023 and has spent the last few months adding the chatbot to products like Facebook Messenger and WhatsApp, so adding it to Instagram seems like a no-brainer.
“Our generative AI-powered experiences are under development in various phases, and we’re testing a range of them publicly in a limited capacity,” a Meta spokesperson told
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