Meta is offering some creators thousands of dollars if they go viral on Threads. The payouts are part of a new invitation-only bonus program that rewards creators who use Meta’s newest app.
An Instagram support page offers some details about the bonus program, which Meta hasn’t formally announced. It states that creators can earn money “based on the performance of your Threads posts” or “the number of posts you create.” It appears that specific terms of the bonuses are individualized to each creator. “Details of the bonus program may vary by participant,” the company notes.
The program seems to be a small-scale
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