Disney is reportedly planning to add linear cable-style streaming channels to Disney+. According to The Information, the company wants subscribers to spend more time in the app and, by offering more viewing options, it may entice users to stick around. In addition, by running ads on these channels, Disney could boost its bottom line.
There are already a bunch of free, ad-supported streaming (FAST) services such as Roku, Pluto TV and Tubi. Last year, Warner Bros. Discovery brought FAST channels
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