It is very difficult in today’s business environment to operate a business that stays successful through all of the ups and downs in today’s economy, and if your business survived through the last seven years you know exactly what I am talking about.
With businesses still seeking bankruptcy, corporations losing valuable profits, venture-capital firms finding it difficult to invest in failing companies, and dot coms that are just not making the grade, sustaining a solid reputation and being both “popular” is challenging.
However, there is one small boutique advertising firm in Seattle that is climbing to the top of a worldwide industry with it’s magic “hit sauce” it’s been dishing out to their clients and dot com firms are running to get in line.
Seattle Advertising, Inc. and its clever and creative CEO, Dan Anderson, are now the talk of Silicon Forest for their amazing ability to move a client’s website to the top spots on search engines and reshape what Anderson calls a client’s “Google image”.
It’s not reputation management by deleting negative posts here and there but the firm has a canny way of not only ranking a site first page, but also legitimately adding buzz to social media sites to increase likes, and get any company to climb the search ladder within 30 days in most cases.
What Anderson and his company have been doing for fortune 500 firms and celebrities for years has now trickled down to small and medium sizes businesses and as a result, their phone is ringing off the hook from client’s wanting the “secret sauce”.
Using their team of ex Google and Bing contractors, they are one of the few firms capable of changing a client’s internet image in such a way that websites pop and the methods the firm are using are nothing short of extraordinary and revolutionary.
Part of the success stems from its inside knowledge of the algorithm code Google uses to project and display results. In addition, Seattle Advertising’s coders have learned of a color code algorithm that exists on websites that “entices” consumers to interact 52% more frequently.
Anderson and his team of coders from Seattle Software Developers, another of Anderson’s baby’s, have been watching Google & Bing search patterns for over fifteen years and have discovered that if there are slight color variations on websites, consumers tend to leave the contact page open for over 45 seconds longer.
Plastic surgeon websites that have pink and purple hold customers longer and it even works on small business sites like pressure washing firms that enjoy hold rates if there is 4 to 8 percent of blue and 6 to 11 percent of the color white embedded into the website.
Anderson has deciphered the entire color algorithm based on industry and clients are amazed at how well they are seeing their own websites perform in internet searches, not to mention social circles. Hange rates on websites are off the charts (how long a client hangs onto the website) and have increased by 44%.
In short, Seattle Advertising ‘s reputation sytem can make any brand look incredible online even in today’s world of grudges, hard feelings, and hate where some consumers actually enjoy going to hate websites and writing a negative review on a site about businesses but they also know how to rank a client too.
Not many people understand how to rank high or how to get to be up there in the search results (without paying for advertising) but it all boils down to the domain name according to Justin Soga, the firm’s VP of coding.
“It’s not just looking good on Google that’s important, but you gotta rank at the top of the organic searches, and that’s where we make most of our bread and butter.”
Soga states, “If you are on the top three organic spots of Google first page, your link will get hit 88% of the time because consumers subliminally think that if you are number one on Google organics, then you must somehow be the best and consumers are not stupid, they know the ads at the top and to the right are paid, and they will click the number one organic spot every single time” Soga told Seattle Metro Magazine on Friday.
“The number one or number two spot on the organics which we call the ‘Golden Links’ are where you want to be.” Soga continued “And it’s in this golden area that we stick our clients because that’s what works”.
When asked for an example, Anderson allowed me to Skype with one of his developers who showed me hundreds of websites that his company has organically ranked on Google, all the way to the number one spot.
As Soga explained, if a consumer is looking to hire a divorce attorney in New York, the consumer that is looking to “really hire” a divorce attorney will most likely type in “New York Divorce Attorney” and press enter. If a consumer wants to “really hire” a pressure washing firm in Bellevue, Washington they will most likely type in “Bellevue pressure washing” and press enter.”
It’s the keywords Anderson has learned that separate what he calls the “buyers and the lookers” and if you own the exact keyword domain, ending in .com, and attach that domain name to a good wordpress website with custom one of a kind content you will rank # 1 every single time.
According to Anderson real buyer’s use predictable search terms and that’s important to know because those are the clients you want to get. You must own the key worded domain name, and have an appealing site with the algorithm colors. Those two things alone will make most small business.
Just ask Neal Calkins at Bellevue Firewood. “I let them talk me into buying the domain name bellevuefirewood.com and now I get emails and calls continually. My site gets number one for people specifically typing in “bellevue firewood” and that’s the customer I wanted, someone that can afford to pay well because my wood is the best around.” Calkin’s said by phone Friday.
“Since these clicks are from my organic link, it costs me nothing in advertising costs and these hits are priceless because its traffic from actual consumers “looking” for my firewood service.”
Seattle Advertising is located between Microsoft and Google in downtown Seattle, Washington and has morphed into a successful advertising agency with several different services delivered to clients and outstanding customer service.
For more information on the services this multi-purpose company can provide, visit their website at www.seattleadvertising.com.
