“Dunesday”? “Doomsdune”? Whatever the nickname, cinema operators are bracing for a box office battle royale on Dec. 18.
That’s when two of this year’s biggest movies — Disney’s Marvel adventure “Avengers: Doomsday” and Warner Bros. and Legendary’s sci-fi epic “Dune: Part III” — are scheduled to face off in theaters. On one hand, it’s an embarrassment of riches for a business that frequently complains there aren’t enough exciting films to showcase. On the other, it seems like poor planning to expend so much firepower at once. It has left many in the industry to wonder if one of these blockbusters will end up relocating elsewhere on the calendar.
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