Brian Steinberg

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Disney Starts to Sell Earlier Than Expected in Upfront Market (EXCLUSIVE)

TV’s “upfront” ad-sales market is starting to move — and earlier than expected. Just days after the networks wrapped glitzy programming presentations to Madison Avenue executives, Walt Disney Co. is said to...

NBC Sports Keeps Al Michaels for Some Duties With ‘Emeritus’ Deal

Al Michaels may be leaving NBC’s “Sunday Night Football,” but he’s not leaving NBC. The veteran broadcaster, who revealed in March that he planned to lead Amazon’s new streamcast of “Thursday Night...

Greta Van Susteren Will Join Newsmax Early-Evening Lineup in June

Greta Van Susteren says she just couldn’t stay away from the immediacy of cable news. For the past few years, Van Susteren, one of the few anchors who can say they have...

‘SNL’ Season Finale Lets McKinnon, Bryant, Mooney, Davidson Say Good-Bye

Survive, from New York: “Saturday Night Live” will continue on without four prominent departing cast members, but most of them got a chance to offer up a few final laughs before the...

TV Shows Take a Back Seat as Upfronts Focus on New Ad Tech

TV used to be about shows. Now, based on many of the industry’s glitzy upfront presentations that took place this week, it’s all about algorithms. At show after show, NBCUniversal, Disney, Fox,...

Nielsen’s Defiant CEO Says Company Stands Ready to Count, Despite TV Network ‘Noise’

How did the simple act of counting TV viewers become so controversial? David Kenny thinks he knows. The CEO of Nielsen has been under fire for months, ever since some of his...

TV Networks’ Scramble to Launch Nielsen Rivals Creates Measurement Mess

TV’s most intense drama isn’t showing on any particular network and doesn’t stream on any specific screen. Even so, some of the industry’s most influential executives can’t stop talking about it. Chances...

Streaming Ads Poised to Shatter Routines at TV’s Upfront

The industry hasn’t gathered for in-person TV upfront presentations since 2019, and so much has changed — including the ways that Madison Avenue heavyweights are spending their money. Billions of dollars are...

Brian Steinberg

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