Brian Steinberg

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Kate McKinnon Plans Young-Adult Novel

As an alumna of “Saturday Night Live,” Kate McKinnon knows what it takes to come up with interesting characters. Now she will do so for a decidedly different format. The...

Super Bowl Ad Review: Celebrity Commercials Tried for Fun, but Many Stuck With Formula

Advertisers who normally use the Super Bowl to create commercials that make your jaw drop instead were content if they could get just a little smile. For the second consecutive year,...

CBS Gets 7 Minutes of Super Bowl Time to Spotlight New TV Season, Paramount Streamers

On Sunday night, Mike Benson gets a little over seven minutes to cap off weeks of work. The CBS marketing chief will use promo time allotted to Paramount Global during the...

One-Show-Fits-All Super Bowl Is Being Cut Into Tailored Telecasts

The Super Bowl has long been known as the Big Game, but some people out there are treating it like a smaller one. Advertisers typically plunk down millions of dollars for...

Martin Lawrence, Shannon Sharpe Team Up for Oikos Super Bowl Commercial

Martin Lawrence may best be known in Hollywood for his “Bad Boys” team-ups with Will Smith, but he’s ready to work with a new partner for a very different mission. The...

Paramount Sees Sell-Out for Nickelodeon Super Bowl Commercials (EXCLUSIVE)

It wasn’t child’s play, but Paramount Global has sold out all commercial inventory tied to a coming simulcast of Super Bowl LVIII set to air on Nickelodeon. The big NFL extravaganza...

PBS, ABC News Win Multiple Honors at duPont-Columbia Awards

PBS and ABC News were among the top winners at the duPont-Columbia Awards, some of the top honors accorded each year to audio and video reporting done in the public interest....

Paramount Global CEO Calls for Staffers to Focus on Business ‘Execution’ as Acquisition Speculation Swirls, Skydance Media Talks Accelerate

The CEO of Paramount Global urged staffers at the entertainment conglomerate to focus on their 2024 business goals, even as a handful of industry heavy hitters and investment firms explore a...

Brian Steinberg

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