Advertisers curious about whether to spend billions on TV commercials this year need to figure out what frightens them more — is it a fear of the unknown or a fear of missing out?
Madison Avenue is grappling with a host of question marks in the early part of 2025, and advertisers’ decisions will have a strong effect on the media industry’s annual “upfront” market, when U.S. media companies ranging from Amazon to Paramount Global try to sell the bulk of their advertising inventory.
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