Walton Goggins has played complex characters in series including “The Shield” and “Justified.” Now he’s hoping his latest nuanced performance will help an unexpected beneficiary: Walmart.
Goggins is taking up the role of The Grinch once more in a bid to call attention to the retailing giant’s plans for Black Friday. New deals will be available November 25 through 30, with Cyber Monday promotions dropping December 1. Goggins has appeared in Walmart ads since June, and says the decision to tackle The Grinch during holiday season was not one he made lightly.
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