Some comeback!
The past 12 months were supposed to turn things around for struggling cinemas. But instead of heralding a dramatic return to moviegoing, 2025 is running neck-and-neck with the middling 2024 box office, and will fall far short of the $9 billion in domestic ticket sales that most analysts expected the theatrical movie business to easily eclipse. Prior to the pandemic, North American revenues would regularly hit between $10 billion to $11 billion. The 2025 results are a massive disappointment that no amount of spin can change. (Already there’s talk of how much better 2026 will be.)
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