Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying to do something Big Game ads haven’t always done — make people feel good.
A dizzying array of spots featured famous faces in frantic, frenetic scenarios, including Ben Stiller and Benson Boone trying to out-flip each other for delivery-service Instacart while dressed in throwback musicians costumes. Andy Samberg cavorted on behalf of Hellmann’s mayonnaise, dressed as some sort of off-kilter Neil Diamond wanna-be. And a bevy of “SNL” cast members past and present appeared throughout the night — Ana Gasteyer and Kenan Thompson for Wegovy; Colin Jost and Michael Che for DraftKings; Heidi
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