SiriusXM has a new app, a new logo, and new audience to conquer

/ The company is under pressure to turn its younger listeners into paying customers.

By Ariel Shapiro, lead reporter of Hot Pod, a newsletter covering podcasting and the audio industry. She previously worked at Forbes, where she covered media and entertainment.

SiriusXM’s new logo and app icon. Image: SiriusXM

SiriusXM debuted a revamped version of its app on Wednesday, designed to integrate the company’s three business: its flagship satellite service SiriusXM, the music streamer Pandora, and its growing network of podcasts. The app will launch on mobile on December 14th, then start coming to cars next year.

As younger audiences have moved away from traditional and satellite radio, SiriusXM has

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