RIO DE JANEIRO – Netflix and Embratur, the Brazilian Tourism Board, announced Friday a cooperation agreement aimed at boosting tourism through Brazilian audiovisual productions, establishing a model which could be used in other countries.
Embratur President Marcelo Freixo and Netflix Director of Public Policy for Brazil Mariana Polidorio announced the deal during a panel at Rio2C, Latin America’s largest creativity event that is running over May 27 to June 1 in Rio. The panel also counted on Fernanda Souza, host of Netflix hit reality show “Stranded With My Mother-In-Law.”
Related Stories
The partnership marks a bet on the power and settings of Brazilian stories to
→ Continue reading at Variety
