NBCUniversal is parting ways with many of its cable networks, but the company will continue to sell all the commercials that appear on those outlets for the next two years.
NBCU and Versant, the company that parent Comcast is spinning off, have reached a commercial-services agreement that will allow NBC to sell Versant’s U.S. advertising inventory through the next two “upfront” cycles, when TV networks try to sell the bulk of their commercial time. Versant has a portfolio of cable networks that includes MSNBC, USA and CNBC, among others.
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