People still want to watch sports on TV, and that means — at least for now — advertisers still need to spend on it.
NBCUniversal said Tuesday that its new 11-year deal for NBA rights resulted in a 15% increase in “upfront” ad commitments across its core broadcast offerings of news, sports and entertainment, with a quarter of its NBA sponsors new to traditional linear TV. The Comcast-backed media conglomerate also said it saw “record sales commitments overall,” and “delivered its largest digital Upfront in history,” though it offered no estimates on the amount of volume it secured. The value of its commitments across its media holdings is expected
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