Here’s one Olympic competition that is now closed to certain entrants.
NBCUniversal said Tuesday that it has sold out of all the commercial inventory tied to its coming telecast of the 2026 Winter Olympics from Milan Cortina, offering the latest example of the growing dependence traditional media companies have on sports and live events. The ad-sales milestone comes after NBC has dispensed with all the ad time tied to its looming February broadcast of Super Bowl LX as well as the NBA All-Star Game. The three events boosted NBCU’s status in last year’s “upfront” sales market.
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NBCU sold approximately $900 million
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