NBC News Uses Kentucky Derby for New Swing at Sports Coverage

NBC News wants to play a game that has not always interested the nation’s biggest purveyors of TV news.

As NBC Sports prepares its coverage for this weekend’s Kentucky Derby, NBC News’ digital outlet, NBCNews.com, will feature a hub that offers content from NBC Sports, access to NBC Sports’ free ad-supported streaming channel and sports coverage from a team NBC News has been building to cover sports. Also on hand: sports explainers from Steve Kornacki. The new sports hub will also surface in NBC News’ mobile app.

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There is more to come, says Rebecca Blumenstein, president of editorial for NBC News.

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