More than 50% of exhibition executives polled in a new survey believe that the “traditional cinema experience” has less than 20 years remaining as a viable business model.
The poll, conducted by analyst and author Stephen Follows in collaboration with cinema advertising service Screendollars, surveyed 246 U.S.-based executives in the film industry to give their opinions on the theatrical landscape’s recovery after COVID pandemic lockdowns, flexible release windowing and the future of the business amid streaming’s prominence.
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