Michael Kassan, Ad World’s Ultimate Fixer, Faces Broken Down Relationship With UTA

To know Michael Kassan is to know the people in his Rolodex. At least, that’s the promise.

The Madison Avenue impresario, who once ran a media-buying operation and parlayed his experience there into a role as the ultimate go-between among ad agencies, big-spending clients and the media outlets that crave them, finds himself — at least for now — without a base of operations.

In an explosive arbitration filing that surfaced Tuesday, Kassan alleged UTA, which snatched up his marketing consultancy, MediaLink, for $125 million in late 2021, had undermined the business since his arrival. Executives including UTA CEO Jeremy Zimmer and the newly-christened New York chief Julian

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