Marvel’s new Spotlight branding will help you cut through the MCU’s noise

/ Marvel’s introducing a new ‘Spotlight’ banner to certain spinoff projects whose plots don’t tie directly into the MCU’s larger, more crossover-focused narratives.

By Charles Pulliam-Moore, a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.

The Marvel Spotlight logo. Image: Marvel Studios

In an effort to help viewers understand which of its spinoff projects will have significant connections to the larger Marvel Cinematic Universe and which are really meant to work as standalone stories, Marvel’s rolling out a new kind of branding just in time for its upcoming Echo series.

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