Indian media giant JioStar is positioning itself as a collaborator rather than gatekeeper in India’s evolving content ecosystem, with executives outlining an ambitious vision for culturally rooted storytelling that serves the country’s massive youth demographic.
Speaking at the APOS conference in Indonesia, JioStar content chiefs Alok Jain and Krishnan Kutty detailed plans to dramatically scale programming for Gen Z audiences, particularly in South India, where they intend to increase volume by 7 to 10 times current levels.
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“In a country as creatively diverse as India, it’s no longer about scaling content, it’s about resetting the creative ecosystem,” Jain said during a
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