Fears that Trump tariffs would dampen TV’s annual “upfront” advertising market appear to have been overblown — at least for those media companies with a strong sports portfolio.
Fox Corp. won new dollars to its sports schedule, Tubi streaming service and Fox News operations during the current “upfront” market, according to the company, which has wrapped the majority of its negotiations. During this annual period, U.S. media companies look to secure the bulk of the ad dollars Madison Avenue will commit to their next cycle of programming.”
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“The Fox portfolio of industry leading Sports, News and Entertainment content delivered double-digit revenue
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