After testing the interest of sports fans in short-form content, Disney aims to bring brief bursts to a broader audience.
The company aims to bring so-called “microcontent” to Disney+ in 2026, it announced Wednesday at CES, and in doing so joins a parade of traditional media purveyors working harder to court younger consumers who have grown more accustomed to swiping through Tik Toks, Reels and other attenuated attempts to entertain.
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Disney first put a stake in short-attention-span theater with “verts,” or short video vignettes placed on its new ESPN streaming app that might include important game moments or pieces of commentary
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