How’s this for a news break?
Disney’s ad-sales team has offered potential sponsors of “What You Need to Know,” a new ABC News streaming news program made for Disney+, the chance to embed their logos between headlines that would scroll at the bottom of the screen. The idea is just one that Disney has discussed with media buyers and advertisers, according to a person familiar with the matter, part of a bid to highlight new concepts and innovations it’s willing to embrace in streaming venues.
Related Stories
Disney declined to make executives available for comment. But the person with knowledge of the ad
→ Continue reading at Variety
