Add Disney to the list of the companies trying to find new ways to broaden broadband for advertisers.
The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled this week. Amazon and Roku revealed a similar partnership Monday, as did Netflix and Yahoo.
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The pact would give a pet-food marketer, for example, the chance to reach viewers who both consume Disney content and have shown interest in pet products on Amazon. By tapping into
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