Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG.
The report found that Gen Alpha, which consists of children born from roughly 2013 to 2025, is more interested in seeing movies in the big screen than older consumers. Roughly 59% of members of that generation said they enjoy watching movies in theaters more than at home, compared to 48% of Gen Z (people born between 1997 and 2012), 45% of Millennials (people born between 1981 and 1996) and Gen X (people born between 1965 and 1980). The study’s authors suggest that the ubiquity of smartphones and streaming services
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