The Indian entertainment industry is experiencing a tale of two recoveries, with theatrical business showing renewed strength while streaming platforms face unprecedented subscription stagnation, according to Shailesh Kapoor, founder and CEO of audience research firm Ormax Media.
In an exclusive conversation with Variety, Kapoor paints a picture of cautious optimism for Bollywood and regional cinema, even as the broader entertainment ecosystem confronts structural challenges that could reshape how content is produced and monetized across India’s 1.4 billion population.
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Kapoor notes that the Hindi-language Bollywood industry has bounced back this year with more depth at the box office compared to 2023, when
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