Welcome to the worst day on the internet! As Chaim Gartenberg pointed out in 2021, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2024, you really, truly only have four options on April Fools’ Day:
Don’t do an April Fools’ joke. Put the time and energy into doing something productive that will materially benefit the world (or, less idealistically, your business) instead. Or just don’t do anything. Abstaining entirely would still be a net positive over the drain of resources and mental energy.Do an April Fools’ “joke,” but actually follow through on your stunt. This
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