Inside Sundance CEO Joana Vicente’s Startling Departure

Scandal at a film festival is usually generated by provocative auteurs or loose-lipped actors stirring up drama at press conferences. Last weekend’s laid-back Sonoma International Film Festival, held in the heart of California wine country, was a different story.

Numerous indie film players spotted Sundance Film Festival director Eugene Hernandez at the event, alongside his two predecessors in the role: John Cooper, who left in 2020, and Tabitha Jackson, who stepped down in 2022. All three were in town to screen films and mingle when the eye-popping news spread that Joana Vicente, CEO of Sundance, had resigned her post after less than three years. Surely these observers found the

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