Amazon thinks it can do more for TV advertisers than traditional TV.
The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday. And when the company does, executives plan to tout not only its ability to help sell goods and services via its large e-commerce portal, but to gain significant reach among consumers, thanks to its streaming content and a growing spate of programmatic alliances it has struck with rivals including Disney, Roku and Netflix, among others.
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