As Amazon ramps up its efforts to woo ad dollars that once were earmarked for traditional TV, it is also luring ad executives who tried to capture that money for TV networks.
Krishan Bhatia, previously a senior executive at NBCUniversal who ran the business aspects of the company’s ad-sales division, is joining Amazon as vice president of global video advertising for Amazon Ads. He will be charged with leading a global sales seeking to monetize Amazon’s growing video operations tied to sports, Freevee, Twitch and Prime Video.
He will report to Alan Moss, global ad sales vice president.
“I’m excited about the impact his wealth of
→ Continue reading at Variety
