A+E Global Media wants to ramp up the work it does to help advertisers create bespoke content for its media properties.
The company, jointly controlled by Disney and Hearst, is launching Storyground, a studio that aims to help advertisers create bespoke content for A+E outlets that could include History, A&E and Lifetime, among other properties.
“Last year, we introduced A+E Global Media to reflect the full depth and breadth of who we are: a multi-faceted global media and entertainment company, reflected in the strength and scale of our content, talent and global platforms reach. Today, we are continuing to evolve on that foundation — delivering distinctive programming across the
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