2012: Facebook plays catch-up with mobile. Not many people realize that Facebook had an existential scare when the action in computing shifted from the desktop to our pockets. This made Zuckerberg paranoid about being behind again when the next big thing arrived. He was determined to avoid what Clay Christensen called the Innovator’s Dilemma, which posits that dominant companies are doomed when the next paradigm arises, because their success—and their thinking—is tied to the current paradigm. When Zuckerberg saw an Oculus demo in 2014, he concluded that the future of computing lay in virtual reality. Spurred by memories of Facebook’s near-death
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