Why are Chinese nationalists turning on Chinese brands?

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EXCITABLE CHINESE netizens have long inveighed against foreign brands’ perceived insults of Chinese culture. Nike, an American shoemaker, was once attacked for depicting a man beating a dragon in a game of basketball. Marriott, an American hotel chain, was hit with an online campaign after it listed Taiwan and Tibet as countries. Dolce & Gabbana, an Italian fashion label, got an earful in 2018 over an ad that showed a Chinese model clumsily eating Italian food with chopsticks.

Now China’s online

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