The Influencers Getting Paid to Promote Designer Knockoffs From China

Eben Fox makes it sound like the best shopping hack in the world. In a since-deleted TikTok video, the sneaker influencer gushed to his 120,000 followers about a relatively obscure ecommerce website called Pandabuy.

“Everything is so cheap that you’re going to get instantly addicted,” said Fox, who goes by the online moniker Cedaz. “Imagine every single shoe or every single piece of clothing that you could never get because it’s so expensive is now obtainable for like 20 to 50 bucks.” There’s just one catch: Nearly all of the items appear to be fake.

A wave of social media influencers are earning money by promoting illegal knockoffs imported from China

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