Pinterest Is Having a Moment

“Western Gothic,” jellyfish, and blue makeup—these are among the trends Pinterest predicts will be big in 2024. At its pop-up shop in New York City’s Meatpacking District, Pinterest put these delights on display in early December, creating an experiential shop stocked with metallic boots, colorful glassware, and jelly-inspired fashion.

But there’s a catch: Nothing in the store was for sale. People could scan QR codes on products that took them to places to buy. For example, scan a heart-shaped Le Creuset pan placed on a stove in the shop’s “kitschen” (a colorful and quirky kitschy kitchen) and you can buy it directly from Williams

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