“If anyone actually knows what Flip is, and how it works, and how they give hundreds of dollars of free products to everyone, please let me know,” says 21-year-old TikTok user Alexis Taliento. She then opens a package containing $74 worth of products from Sephora-grade beauty brands like Saie and Anastasia that cost her just $4 out of pocket. “I will gladly take the free makeup,” the New York City–based college student tells her 30,000 followers.
Taliento’s experience isn’t a one-off. Flip, a social video platform fixated on shopping has recently blazed a trail of confusion-tinged-delight across the internet. A referral program that rewards
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