Making brainstorming better

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a digital whiteboard. It is hearing the line “there are no bad ideas” and thinking “how did this get scheduled then?”

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Yet brainstorming persists, and for decent reasons. Normal routines afford employees precious little time to think. Getting

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