Making brainstorming better

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a digital whiteboard. It is hearing the line “there are no bad ideas” and thinking “how did this get scheduled then?”

Listen to this story. Enjoy more audio and podcasts on iOS or Android.

Your browser does not support the <audio> element.

Listen to this story

Save time by listening to our audio articles as you multitask


Yet brainstorming persists, and for decent reasons. Normal routines afford employees precious little time to think. Getting

→ Continue reading at The Economist

Similar Articles


Most Popular

The Dejounte Murray trade is a win-win for Hawks and Spurs

The Atlanta Hawks are going all-in for push up the Eastern Conference with a bold trade for an established backcourt partner next to Trae...

Australia’s Foxtel Expands Original Production Effort, Sets Brian Walsh as Scripted Head

Australian Pay-TV and streaming service Foxtel is forging ahead with its originals slate. Long-serving Foxtel executive Brian Walsh, who recently formally extended his...

Formula E's Gen3 car will make its race debut on January 14th

Formula E’s Gen3 all-electric car will make its race debut on January 14th, 2023 in Mexico City. The Fédération Internationale de l'Automobile (FIA) announced...