In July, the Google executive who oversees the company’s lucrative and dominant search engine made a surprising admission. Younger users were diverting questions that would once have naturally flowed to the iconic search box to social networks, Prabhakar Raghavan said at a Forbes conference. Take the example of where to go for lunch: Google’s studies found that nearly 40 percent of people age 18 to 24 would look to Instagram or TikTok, not Google Search or Maps, to answer that question.
Today, Google announced changes to its search and maps to feature more images and video in search results—including from TikTok. The updates are designed to win over how Generation
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