In August 2016, WIRED visited the San Francisco offices of a young startup recently snapped up by a surprising buyer. General Motors acquired three-year-old Cruise for a reported $1 billion in hopes the straitlaced Detroit automaker could coopt the self-driving technology tipped to disrupt the auto industry. Cruise CEO Kyle Vogt—a scrappy Twitch cofounder who competed as a teen in BattleBots—said he intended to stick around, but to keep running the driverless-car tech developer like a startup. He’d be out of a job, he predicted, if he couldn’t hack the self-driving thing in 10 to 15 years.
Is Vogt’s time up? GM’s financial reports show it losing $8.2 billion on
→ Continue reading at WIRED
