It’s 2013 and the craft beer boom is blooming across the United States. Eager young brewers are placing huge orders for new hop varieties that will soon make IPAs ubiquitous. Citra. Mosaic. Galaxy. Beer cans are churning off distribution lines, ale is flowing from taps, and money is gushing into breweries. But then some of the brewers who ignited the craze take home their cans. They find a glass in the freezer, pop the tab, pour a beautiful head of foam, take a sip—and gag.
Stomping all over those tropical fruit notes is the unwelcome taste of fake movie theater butter. “You’d take a sip and go ‘Wait a minute,
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