Fast fashion is in party mode

“For the last two months it has been busy like the weekend every day,” sighs a sales assistant at a large Zara store on Tauentzienstrasse, a shopping street in the centre of Berlin. On the Tuesday after the long Pentecost weekend about a dozen ladies were queuing for the fitting room, each carrying several items, many of them in hot pink or canary yellow, colours en vogue this season. They don’t seem to be deterred by Zara’s higher garment prices. At least not yet.

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