Disney brings back a star of the past. But its real problem is the script

FILM CRITICS often complain that the box office is overrun with sequels. Now so are studios’ head offices. On November 20th Disney announced that Bob Iger, who ran the company for 15 highly successful years until he stepped down in 2020, would go back into the spotlight for a second act as chief executive. Bob Chapek, who lasted less than three years in the role and presided over a 40% drop in Disney’s share price this year, was sent sloping back to his trailer.

As any producer knows, a good leading man can make all the difference. Mr Chapek turned out to be a B-lister; Mr

→ Continue reading at The Economist

Similar Articles

Advertisment

Most Popular