“I’m not a fan of AI,” Nebojša Vujinović Vujo says. The admission surprises me: He has built a bustling business by snapping up abandoned news outlets and other websites and stuffing them full of algorithmically generated articles. Although he accepts that his model rankles writers and readers alike, he says he’s simply embracing an unstoppable new tool—large language models—in the same way people rationally swapped horse-drawn buggies for gas-powered vehicles. “I hate cars. They’re making my planet bad,” he says. “But I’m not riding a horse anymore, right? I’m driving a car.”
I connected with Vujo after digging into the strange afterlife of indie women’s blog The Hairpin, which shut
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