Can Instacart reconfigure America’s grocery wars?

FIDJI SIMO has a back story unusual even by the standards of Silicon Valley’s immigrant elite. Born in the port of Sète, in the Languedoc region of southern France, she was raised in a family of fishermen. With her father always at sea, she barely travelled. Yet she had style—her first name comes from a Guy Laroche perfume—and she had ambition. At a young age she vaulted from the Mediterranean, via the prestigious HEC business school in Paris, to the coastline in northern California better known for the internet than fishing nets. There she made her name at Facebook’s social-media empire. As she puts it,

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