Big AI Won’t Stop Election Deepfakes With Watermarks

In May, a fake image of an explosion near the Pentagon went viral on Twitter. It was soon followed by images seeming to show explosions near the White House as well. Experts in mis- and disinformation quickly flagged that the images seemed to have been generated by artificial intelligence, but not before the stock market had started to dip.

It was only the latest example of how fake content can have troubling real-world effects. The boom in generative artificial intelligence has meant that tools to create fake images and videos, and pump out huge amounts of convincing text, are now freely available. Misinformation experts say we are entering a new

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